Pink Lady® at the Dubai Marathon 2019
Referred to as “The World’s Richest Road Race”, The Standard Chartered Dubai Marathon takes place on the 25th ofJanuary 2019. This event brings together more than 30,000 seasoned athletes as well as aspiring amateurs of all ages, walks of life, and Nationalities to run along the streets of Dubai. Participants will either complete the full marathon distance, 10km, or the 4km Fun Run.
Pink Lady® is the proud product sponsor for 2019 marathon celebrating its 20th anniversary. All race participants will be offered the world’s leading apple, a Pink Lady® after completing their race. Pink Lady® is delighted to be associated and supporting a healthy and active lifestyle in Dubai and beyond. As product sponsor for the Dubai Marathon, this is Pink Lady®’s biggest promotional endeavour in the region.
LucaZara manages Pink Lady® regionally and is delighted with this opportunity to present the world- famous apple before, during and after the marathon. This includes social media and online exposure, physical signage and brand placement during the event, facilitating online contests for free entries for aspiring participants, and more. The priority is ensuring a quality, delicious and healthy Pink Lady® is available for all race participants.
Pink Lady® – ITS MY APPLE.
Image credit: www.thenational.ae